Evaluation Question 4

Question 4: Who would be the audience for your media product?

The target audience for my film would be older teenagers to adults. My film has a certificate of 15 years therefore it would be inappropriate for children younger than that. The stereotypical audience that my film will target is people who enjoy watching thriller films and like films with a lot of tension and build up. My film is of a 15 certificate because it has a narrative that many viewers would find upsetting and uncomfortable to watch, therefore it would never be suitable for anyone younger than 15. However it isn't that violent and there isn't too much blood or gore which is why it doesn't have an 18 certificate. My film would reach out to the same audience as films like 'Gone Baby Gone' or 'Taken' because my narrative is similar and these films focus on the use of suspense and tension, as does mine. My target audience would be older teenagers/adults who like films of the thriller genre and who would possibly go to the cinema to watch these films. The target audience would watch TV programs such as 'Spooks' or 'Whitechapel' as both of these have conventions of the thriller film genre and represent the conventions of the genre in a television series as opposed to a film. My film appeals to quite a wide audience as it has just the right amount of tension to be scary for those who enjoy watching films and being scared, however it doesn't have that much actual bloody violence, therefore it would be appropriate for people who don't enjoy slasher horror films also. Having a wide audience makes it hard to pinpoint exactly what their taste is or what their hobbies are. I cannot specify a certain music taste and say that all my target audience would enjoy it, because my audience is so large and varied. Common hobbies that my target audience pursue would be watching films and TV because I know they must enjoy films if they are the audience I am targeting to watch mine. Many of my audience are teenagers so they may play video games/computer games because teenagers are conventionally the social group who play these games. Many of my audience will play sports as teenagers and younger adults are known for being active and sporty, particularly in popular sports such as football and rugby. The character in my film is an older teenage girl, by casting her it allows me to appeal to the target audience of older teenage girls because they can relate to the character and her lifestyle as they are of a similar age and my character represents the stereotypical teenage girl. My target audience of teenage girls/young female adults would be likely to shop in fashionable and current shops such as Topshop and River Island, my male target audience may shop in Topman if they are the type to be bothered about their appearance. However if they have a more casual idea on how to dress and don't bother about their appearance that much then they may shop in sports shops for both equipment and clothing. The older adults my film targets may also shop in these shops but are more likely to shop in places like M&S or Debenhams and then in supermarkets for their food shopping.